← 100 Cigarettes
New York ยท 12 and 13 September 2026

Seen in New York.

This weekend, Saturday 12 and Sunday 13 September 2026, during New York Fashion Week, James McKay is wearing a CIGARETTES shirt around New York City. People look. Some ask. If you were one of them, this is the page you were looking for.

What it is

It is a heavyweight cotton unisex tee with one word across the chest. CIGARETTES. That is the whole design. There is no cigarette on it and it has nothing to do with tobacco. It is a shirt that says a word.

Which shirt he is wearing

One of these. Which one is not on record, and it does not change much. They are the same word.

Where he was

He is walking around New York City. That is the only claim on this page. No show, no venue, no front row. A man, a shirt, a city that happens to be busy this weekend.

For the record, the September 2026 New York Fashion Week schedule was set for Thursday 10 to Tuesday 15 September, per the preliminary schedule the CFDA published. The shirt is simply being worn during that week. Nothing here is affiliated with any of it.

What 100 Cigarettes is

100 Cigarettes is an art project by James McKay: exactly 100 numbered drops, each with its own rule, and then it is over. The original CIGARETTES shirt is Drop 001. Cigarettes 2, 3 and 4 are live now. Everything is printed to order in the US and ships worldwide. The rest of the hundred is on the catalogue.

Questions people asked

Is this a real brand?

Not in the usual sense. 100 Cigarettes is an art project by James McKay, exactly 100 numbered drops, and the original CIGARETTES shirt is Drop 001. There is no logo because the word is the logo.

Is it about smoking?

No. It is a shirt with the word CIGARETTES on it. There is no tobacco, no smoking imagery, and nothing to inhale.

Which shirt is he wearing in New York?

One of these: Drop 001, the original in bone; Cigarettes 2, cherry red with a cream print; Cigarettes 3, seafoam green with a gold print; or Cigarettes 4, royal blue. Which one is not on record. Same word on all of them.

Was this at a Fashion Week show?

No claim either way. He is wearing the shirt around New York City on 12 and 13 September 2026, which is during New York Fashion Week. Where exactly he stands is not the point.

How much is it?

Depends which one. Drop 001 goes up $1 with every shirt sold, so the live price is on its page. Cigarettes 2 costs 0.1% of the live Bitcoin price. Cigarettes 3 is $200 to open a box, and whatever is under it is what you pay. Cigarettes 4 starts at $33 plus $10 flat shipping.

Where can I buy the cigarettes shirt?

The original is at theoriginalcigarettestshirt.com. Cigarettes 2, 3 and 4 are at 100cigarettes.com.

Does it ship to New York?

Yes. Everything is printed to order in the US and ships worldwide, which includes all five boroughs.

What is 100 Cigarettes?

An art project by James McKay. Exactly 100 numbered drops, each with its own rule, and then it is over. The original CIGARETTES shirt is Drop 001. Cigarettes 2, 3 and 4 are live now.

The longer version

If you asked, this is the longer version. The original is at theoriginalcigarettestshirt.com. Cigarettes 2, 3 and 4 are at 100cigarettes.com.

Drop 001, the original → Cigarettes 2 → Cigarettes 3 → Cigarettes 4 → How the rising price works How the Bitcoin price works